How does e-commerce banner design the highest transformation? Look at Jingdong's measured comparison!-v2tn

We studied the best design scheme of resource bits in various scenarios, found that the best combination of resource bit layout, atmosphere and copywriting has some common and different characteristics, and further found the key factors affecting data growth in each test.

Knock on the blackboard! There are only three cases in this paper, which only show the main test conclusions. There are not many words, but the effect is remarkable. The exposure click through rate is up to 60%! At the end of the article, the AB test report in the first half of 2021 is attached. The results of 35 AB tests are condensed to show you how to present promotional pages. Not many words, the essence is in the picture!

1、 The best combination scheme of layout and style of large promotion diagram

2、 The best combination of Banner's layout, style and copywriting

Note: the picture is incorrect. This should be version B

3、 The best combination scheme of layout, style and copy of startup diagram

Is it not enough? Next, this report, also produced by JD, has 35 cases with more significant results. Continue to look!

4、 AB test report in the first half of 2021

Part 1 test overview

Part 2 experience sharing - how should promotional pages be presented?

Part 3 display of test contents

For more practical cases of data comparison, see this article:

Double the data difference of the same figure? How can designers learn to influence user choices?

"Fluent speaking - English" app as fluent speaking ® As the core application of oral English learning, more than 60% of the main users are office workers and liberals, and 18% are college students. Facing the adult user group without examination pressure, what special phenomenon will we find when we are designing the operation of learning?

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